Retained by the NYC Architectural/Engineering firm Vollmer & Associates to provide an identity program and environmental graphics for the proposed Broadway Plaza project in Times Square.
The project focused on the replacement of the popular TKTS booth in Times Square and included the development of the surrounding plaza including Duffy Square.
Starting with two visual elements, lights and stars, a common Broadway idiom, a singular symbol was created. It is used to symbolized lights and action and reflect the notion of ascendency on Broadway .......
......a little star turning into a big star.
1. A single line of rising stars.....
2. repeated to form a grid.....
3. provided a pallette to create letterforms.....
The proposed IDENTITY for the Times Square district.
Two banners were placed on each light standard to help orient visitors to the city’s basic geography.
Uptown / Downtown and East / West
The project also focused on the replacement of the popular TKTS booth in Times Square (47th St. and Broadway) and included the development of the surrounding
plaza for pedestrian use.
The PLAZA MAP
The MAP of Manhattan
The proposed solution was to impose a large scale map of Manhattan into the cast stone pavers of the Plaza. Landmark attractions would be identified and an overall sense of place would aid the visitor in orienting themselves to the
island of Manhattan.
A minimum of 16 Landmark’s would be identified.
The FONT ALPHABET
An alphabet of the project's logotype was developed for use on all related structures and signage in the project.
Information Booth model
This project was never built due to changes in the management of the Times Square Re-development District and a subsequent change in the architectural consultants.
The Map Tiles
The 24 x 24 inch map tiles, made
of cast stone, are incised to represent the street grid of Manhattan. They are also recessed to accept the 36 inch diameter Landmark identifiers.
The Landmark Identifier
Manhole covers are a common sight in the streets of Manhattan. These are reinterpreted here to serve as locators of the city’s Landmarks. Pictograms of each Landmark serve a multi-lingual audience of visitors.
A typical incised cast stone
tile showing the streets of Manhattan. Major arteries are also identified.
One of many cast iron landmark pictograms. (Empire State Building, Central Park, Greenwich Village, etc.)