LE GRAND LOUVRE
CONCOURS DE CONCEPTEURS
POUR LA SIGNALETIQUE
LE GRAND LOUVRE
In 1985 BC&CO was one of six design firms invited by the Louvre to participate in an international competition to select a graphics consultant for the development of a wayfinding system for the Museum’s new I. M. Pei Pyramid project.
Our focus was to provide visitors with information at all exterior access points (pedestrian / vehicular / bus / subway) and to all internal information (signs / maps / brochures / tickets) for identifying and locating the Museum's varied collections.
We proposed to divide the Louvre into
four major areas:
Cour Napoleon - for Information
Richelieu Pavilion - for Antiquities
Sully Pavilion - for Sculpture
Denon Pavilion - for Painting
The concept was based on giving the guest 2 options, a choice of a RANDOM visit to the Collection... or... selecting a PLANNED visit to the Museum. The latter allows the repeat visitor to choose an itinerary and experience the Louvre one area at a time.
The visitor is then INFORMED about the varied Collections, then DIRECTED to their destination. (Richelieu, Sully, or Denon)
The 34 page proposal presented to the Museum’s twelve member Competition Committee resulted in a disappointing 2nd place finish.
We partnered with ADSA (Pierre Paulin),
a Paris design firm, for this project.
Scale model of I. M. Pei Pyramid proposal.
The Pyramid entrance in the Cour Napoleon.
The cutaway model of the Cour Napoleon, the information center for the Louvre experience.
A detail of one of the visual influences for developing the identifying symbols of the Louvre Collection.
The presentation, including English translations, can be accessed by clicking on the sequenced sketches below.